Thanks for answering

Here’s a recap of my answers to the 8 questions of the Digital Marketing FAQ. 

– How far should I go in the dialogue with the users? Can I accept controversy on my website? What moderation level is acceptable?

– Is online advertising making sense without a decent website?

– Are there examples of 2.0 initiatives made by traditional brands that went totally out of hand?

– How can impressions be compared to television GRPs?

– How intrusive should I be? (expandable formats, videos with sound on by default)

– What does interaction rate (only available for rich media formats) tell me about the impact of my campaign?

– Does the long tail change anything to the way I should communicate with my target group?

– Why on earth do people use sites like second life?

You can also find excellent answers to those questions on Transmission Marketing and Minor issues. Besides Mark and Steven, I need to thank a lot of people who contributed to the answers and the diffusion of the questions: Joe Jaffe, Kris Hoet, Ann Handley, CK, Michel Vuijlsteke, Marc Collier, Marc Bresseel and (in advance) Matt Dickman.

I will come back soon with a wrap up and a powerpoint summarizing all the great contributions of those top marketeers.