Here’s a recap of my answers to the 8 questions of the Digital Marketing FAQ.
– How intrusive should I be? (expandable formats, videos with sound on by default)
You can also find excellent answers to those questions on Transmission Marketing and Minor issues. Besides Mark and Steven, I need to thank a lot of people who contributed to the answers and the diffusion of the questions: Joe Jaffe, Kris Hoet, Ann Handley, CK, Michel Vuijlsteke, Marc Collier, Marc Bresseel and (in advance) Matt Dickman.
I will come back soon with a wrap up and a powerpoint summarizing all the great contributions of those top marketeers.