Archive for the ‘Uncategorized’ Category

I tested Cuil

July 29, 2008

I had my first 2 visits brought by Cuil, the new sensation in search engines. They claim to have the web’s largest index. I made a few test-searches.

I typed “Marketing blogs” as a first test of Cuil: the first results page links to fellow bloggers like Toby Bloomberg (divamarketing) or Tom Walls, but mainly to blog directories (Junta42, blogcatalog, blogrankingstoprankblog,…)

Then I tried with “Marketing blog” and received maily links to blogs with titles like “internet marketing blog” “pharma marketing blog” or “legal marketing blog

I tested searches on Belgian major press titles like “La libre Belgique” (very satisfying results) and “Het laatste nieuws” (not satisfying at all)

As a final test, I “cuiled” my own name and YES, the results are very relevant.

The next big thing in search will probably be released by Microsoft. I can’t wait to test it.

Edit: also read Toni’s opinion


Bad goes around

July 24, 2008

A bunch of my colleagues experienced the delta skelter.

About 10% of the Microsoft people travelling from Atlanta to Brussels on july 21st couldn’t find their luggage in Brussels. Some of the luggage are still missing today. Among the retrieved ones, the suitcases of my lovely colleagues Valérie and Virginie… in a very bad shape (see picture). Valérie called Delta today to discuss a compensation but they asked her to call again within a week.  They obviously don’t have the time to handle her complain.

Bad goes around

Nightmare at Sheraton – Episode 2 (the specialist)

June 24, 2008

I was very tempted to be sarcastic in my reply to starwood (see yesterday’s post), but I assumed they just sent me a standard answer based on some keywords they identified in my previous mail.

So, I made a short reply “Thanks for your reply but how could I show you documentation with my “former name”? You just made a mistake by calling me Jean Deltenre instead of Philippe Deltenre

I received an answer by a “Specialist, E-Communications Department, Starwood Hotels & Resorts Worldwide” (wow!)

Thank you for your email reply. I welcome this opportunity to assist you further.
“While we are unable to allow change the name on a Starwood Preferred Guest account without documentation. We do allow unlimited Starpoint transfers between accounts of members in the same household.
You may transfer your Starpoints to another member’s Starwood Preferred Guest account, or vice versa, as long as the following requirements are met:
1. Both members live at the same address.
2. The member from whose account the Starpoints are being deducted must advise us of his/her password.
3. Neither member is an employee of Starwood Hotels & Resorts Worldwide.
For further information on transferring Starpoints or to make a transfer, please contact your nearest Account Services Center, where one of our Associates will be happy to assist you. Within the United States and Canada you can contact us by calling toll free 1-888-625-4988 or visit our website for the telephone number of the office nearest you.
We appreciate your continued loyalty to the Starwood Preferred Guest program and welcome any further questions or concerns.”

OK, so, now we have a solution. I just have to ask to Jean Deltenre who lives in my house to transfer me his points… oh, but wait, there is no Jean Deltenre living with me (even if I sometimes hear strange noises coming from the attic)

Starwood, please hire John P. from Dell and pay the guy a million bucks. You really need a guy like him.

Just when I thought about quitting

August 28, 2007


Oh my! I haven’t blogged for a while… but I’m back.

Besides 2 wonderful holiday weeks in Egypt, I’ve been busy with a side-project (the title of the post is related to this project) that took me a lot of time lately. I stay sneaky about it but I’ll publish it on this blog in the coming weeks.

I’m very happy to announce that I’m not a smoker anymore thanks to the Allen Carr’s method

I’ll be back with a real post in the next few hours. In the meantime, I’ll browse my favourite blogs and read everything about the Blogger Social event.

The path of Buddha

June 20, 2007

I’m suffering at Cannes since the network of hotel Martinez is saturated for a few days. I’m writing from the Microsoft cyberlounge. For the rest, I’m having a great time, I’m sunburned and I’ll come back with a lot of blog material

Yesterday, during the Microsoft conference, we saw a corporate clip about connection technology. The video started with 2 buddhist monks somewhere near Lhassa, surfing the web and sending photos through mobile devices. This reminded me a beautiful encounter I had with Matthieu Ricard, one of the most famous and wisest european buddhist monks. One of the key principles of buddhism is that you have to renounce anger. I asked Matthieu Ricard if he had succeeded in this renouncement and he confessed that in the last years, he lost his temper once: when another monk spilled tea on his laptop. In his monastry, he lives without running water, without sewer, with very frugal food but with a high speed internet connection.

I guess that when you’re a geek and that you manage to live without the web, you might reach the state of Buddha. After 2 days, I feel that I’m not ready.

Pass it forward

June 6, 2007

Following the example of Patrick Schaber, Scott Monty, Matt Dickman, Greg Verdino, Mark Goren (who pinged me for this post) and probably many more, I dug into my archives to select my 5 favourite posts.

The descent in the archives wasn’t very difficult since my blog is still very young. Anyway, here’s my pick:

Return on conversation: Especially for the comments

Advertising razzies: I like to blog on advertising once in a while and tried to present funny examples of terrible ads

Thanks for answering: In the early days of my blog, I published a digital marketing FAQ (questions of my customers, advertisers and agencies). This post presents a short wrap up of my answer and of the many contribution to the FAQ.

Marketing and web 2.0: where is the money?: A very short post but linking to a very interesting Forrester research

Web 2.0? There is no such thing! : This is where I found the tone of voice of my blog

I guess I have to ping a few bloggers: Bluurb?, CK?, Sean,? Your turn?

Return on Conversation?

May 30, 2007

There a lot of conversations (cf the viral garden and My 2 cents) going on about the ROI of conversational marketing. Even if almost everybody agrees with the fact that conversational marketing requires an appropriate metric, there are very few concrete proposals. This inspires me a few thoughts:

– We are very demanding about our media: besides watching the evolution of your sales figures or setting up an ad hoc impact study, there are no means to evaluate any kind of above the line campaign. How would you calculate the ROI of a sponsoring action? How would you evaluate the return of giving away expensive goodies to your business partners?

– Conversational marketing shouldn’t be per se considered as advertising budget: It’s symptomatic to see the definition of advertising on wikipediaAdvertising is paid and/or sometimes free communication through a medium in which the sponsor is identified and the message is controlled”. This definition doesn’t really apply for the conversation. Couldn’t we regard conversational marketing as market intelligence and customer service?

– Let’s assume, we need to prove a direct return anyway: I would then use the Net Promoter Score (NPS) that gained a lot of popularity the last years. Even if it doesn’t measure the impact of conversation, this metric is full of learnings for the believers in conversational marketing. In an interview to CEO forum, Fred Reichheld (Bain & Company) stated about the NPS:

(The NPS) means customer feedback measures are used to drive internal priorities just as much as traditional profit and accounting measures. That’s a major change: in information systems, in the culture and behaviours of the company, and in the skills and training front-line employees need. It also has some very strategic implications, for example in how you segment your customer base and how you invest in serving those segments. It changes the whole rhythm of your business

In another interview, Fred Reichheld gives an example of the impact on a company profits:

high scores are a strong predictor of economic success. HomeBanc, a mortgage company in Atlanta, has a whopping NPS score of 84 percent. As might be expected from this score, HomeBanc’s productivity levels average 60 percent higher than industry standards. The firm’s growth exceeded 25% each year for the past decade – more than doubling the industry rate

This makes me believe that instead of trying to measure a direct return on the conversation, we should focus on proving that sound conversational marketing has an impact on customer satisfaction and that customer satisfaction impacts companies profits.

The dark side of the long tail

March 23, 2007

Today’s match up:  serial killers fan clubs versus ugly dogs galleries

Cast your vote.

Wallace, Grommit and the Jigsaw killer

March 22, 2007

Yesterday, Denis wrote a post on video mashups. I looked up on youtube and found a few. My favourite is this one:

What the fuck is the internet?

March 21, 2007

Holden: If the buzz is any indicator, that movie’s gonna make some huge bank.
Jay: What buzz?
Holden: The Internet buzz.
Jay: What the fuck is the Internet?
Holden: The Internet is a communication tool used the world over where people can come together to bitch about movies and share pornography with one another.

Taken from Jay and Silent Bob strike back

I used to believe

March 19, 2007

I used to believe that traffic lights when turning red created a soft invisible wall and that it was totally impossible for a car to go through it.

Thanks for asking

March 15, 2007

I recently found in my spam box a mail entitled “have you ever dreamed to use your dick as a billiard cue?”

It’s kinda poetic. I bet some dadaists would be jealous of this amazing sentence.

But let’s imagine I’m a total misfit and that I always wanted to use my dong as a billiard cue, am I supposed to put blue chalk on it?


March 14, 2007


On the gambling website, betters are invited to place a wager on the following : “Will Heather Mills prosthetic leg fall off during a dance routine on Dancing with the Stars 4?”

I feel there are tons of things to say about this news but I’m speechless.

Hello readers

March 13, 2007

I haven’t blogged in months but I’m back and this time, I decided to post in english.

I’m General Pattern and I work in the computer industry. I won’t tell you the name of my employer. For the code cracker geniusses among you, I just can tell that my big boss is the richest man of the world and that the name of the company I work for starts with Micro and ends with oft (hint: there is a “s” somewhere in the name)

To celebrate the computer industry, I’ll start this blog with a quote of Douglas Adams

“The big corporations are suddenly taking notice of the web, and their reactions have been slow. Even the computer industry failed to see the importance of the Internet, but that’s not saying much. Let’s face it, the computer industry failed to see that the century would end.”