21 years ago…
It’s totally cheesy but it was already all about people connection… You said web 2.0?
I just created my account on slideshare. In around 30 minutes, I will present the slideshow below at the second Microsoft Belgium circle of media where we gathered journalists and key Belgian bloggers. Most of the slides aren’t self-explanatory but I trust your interpreation and imagination power 🙂
As told previously, it’s my first presentation to an audience made of experts. I’ll tell you in my next post how it went.
I decided to call my new presentation “the permanent revolution”. It’s probably already a cliché and it’s something we’re all very excited about. It’s even a condition for our marketing blogs to survive. We need change and innovation to feed our blogs. I’m not sure that advertisers are always as excited as we are. Our message often remains: Incredible things are happening now but you ain’t seen nothing yet! Some advertisers tend to wait the next big thing, maybe thinking that after that, the innovation pace will slow down a little… but it won’t.
Where will the permanent revolution lead us? IMHO, the web is a matter of virtuous circles. The major trend is more and more integration of the services and the gadget mashups we see poping up everywhere today are the biggest sign of what the web will become. I already mentionned photosynth that could lead to the first real-virtual world (a giant mashup of flickr and second life). Like Marc Bresseel explained at the IAB Interact forum, Photosynth is the result of a virtuous circle made of Simplified authoring, improved search and improved metadata. If this product is marketed properly, it simply could change the way we are experiencing the web.
The “première” of my presentation will be tuesday at the “circle of media”, where Microsoft invited a lot of journalists and a bunch a very bright Belgian bloggers. It’s the first time I will talk about our media to a very informed audience… Wish me luck.
Marc Bresseel made a very inspiring (and sometimes provoking) presentation at the IAB Europe Congress. Here are a few lines in order to tease you:
“A lot of value is still to come from the network effect”, “Search is overhyped (…) Search is one of the areas where we will see massive, massive improvement”, “We don’t think Youtube is the future of TV”, “today if you’re an interactive agency and you don’t invest in technology and in education (…) you fail”. Here is the video:
But the most fundamental point in this presentation is the future of metadata. I’m convinced that’s what the next revolution is all about. Have a loot at Microsoft’s photosynth if you haven’t seen this amazing demo yet. Fascinating, isn’t it?
What could be the next step? According to what I can see in my crystal ball, I believe that the formats (image, text, video, audio) might be aggregated together. If I visit a “1.5 world” made from pictures, I’d like to be able to read some wikipedia texts about what I’m seeing, see some videos, listen to audio files, I may like to meet people there and share opinions or aggregate different content feeds. I’d like to see search results organized regardless the formats (like on a desktop search but integrated in some kind of storyline). This is maybe a little utopist but I’m sure that the information architects will amaze us.
To take a more short term example: The problem of (for instance) the press agencies today is that they can’t package their products based on unified meta data: A portal or a news site will have buy text AND photos AND audio AND video and they will all be documented in different ways. How long will we be ready to pay for that?
Matt is the owner of a fun, smart and very well documented blog called Paleo-future that you should discover urgently. Among tons of fascinating posts, it’s fun to watch Bill Gates talking about the future of internet… in 1996
(the image shows how the 2004 home computer was seen in the fifties. EDIT: I know today that this an hoax)
10 years ago, friends offered me a book about the future, written by a french advertising guru called Jacques Séguéla, very iconic figure of the french eighties. 10 years after, the book (“le futur a de l’avenir”) is pretty funny to read.
The book compiles projections of real futurologists, personal wild predictions and apocalyptic visions about the internet. Among those the firm belief of the author that speech to fax technology, the e-book, the encyclopedies on CR-ROM were some of the technologies of the future.
But my point is not to make fun of a wanabe-futurologist (some predictions even became true). The book is just 10 years old and it’s a nice testimony of the myths and the fears towards a deregulated media without structure, central intelligence and boundaries. Among the fears, Séguéla was affraid of the lack of centralized intelligence of the information and didn’t believed in a future of the web without international laws and an internet police chasing the “info-delinquents”. Among the myths, the fact that every computer would soon be equiped with a chipcard reader to avoid anonymity.
I almost forgot how naive I was in 1997 regarding the web. In my office, there was a room with a computer connected to the internet (with a pstn connection, of course). Internet wasn’t free, msn.com was looking like this, Yahoo was proposing a very innovating website, and we were still talking about information highways and online advertising was just starting. We felt that something was going on but it was still very vague. And sometimes I feel that some advertisers are still at that stage. Can we take the wayback machine and bring them back to the present?
I mentionned earlier this week what Joel de Rosnay wrote about the ProNetariat. The approach of de Rosnay is very politic, confrontational and idealist. On the american side, Don Tapscott proposes a pragmatic and business-centric view of the same phonomenon.
Following the publication of his best seller book wikinomics in September 2006, Tapscott invites the public to write the last chapter of the book. This is still work in progress, so, if you feel you have a contribution to make, it’s here.
If you want a nice summary of the book, you can see and download a 82 minutes video of a presentation by Don Tapscott at the Cambrian House.