Wednesday evening was the momentum of the festival with the cyberlions awards. The creative works of the winners is totally amazing and they show the power of rich media and interactive formats. My favorites weren’t always the grand prix winners. Here’s my selection:
First: 3 online ads
- VW “Blank like a rabbit”: A very interactive and engaging advertising in a simple showcase format.
- Adidas “Impossible is nothing“: One of the most creative and even poetic banners I’ve seen
- Mantecorp “Tissue”: The product isn’t sexy. The campaign is.
A viral/participative action: Pulse
A website: Diesel Heidies. It’s unconventional, interactive, user-friendly funny and full of personality. They received a well deserved Grand Prix
The full list of the cyberlions awards is here.
I feel very fortunate to work in a media where creativity has almost no limits… If you can think it, you can do it.