Archive for the ‘Cannes Lions’ Category

My Cannes grand prix

June 22, 2007

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Wednesday evening was the momentum of the festival with the cyberlions awards. The creative works of the winners is totally amazing and they show the power of rich media and interactive formats. My favorites weren’t always the grand prix winners. Here’s my selection:

First: 3 online ads

A viral/participative action: Pulse

A website: Diesel Heidies. It’s unconventional, interactive, user-friendly funny and full of personality. They received a well deserved Grand Prix

The full list of the cyberlions awards is here.

I feel very fortunate to work in a media where creativity has almost no limits… If you can think it, you can do it.

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Le Freaque, c’est chic

June 16, 2007

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 Last Post before Cannes. As from monday, it will be an overdose of advertising. I’m looking at the program (workshops and conferences, meetings with fine colleagues, wild parties, an award ceremony, a Microsoft party, 2 boat trips and many discussions with our customers) and wonder when I’ll find time to blog. But when there is a will, there is a way. Hopefully, Cannes will be, as it was last year, a big source of inspiration, a close encounter of the advertisers and will provide interesting blog material.

Kris sent me a link to Lefreaque, a nice initiative of Adweek where members of the jury and guest bloggers are posting about the 2007 Cannes Ad Festival. So far, it’s an hors d’oeuvre since the festival hasn’t started yet but I hope to read some great lines in the days to come.