Archive for January, 2009

Big seed marketing (1)

January 8, 2009

Beyond the buzz, beyond the fact that the marketing rules may have changed, every communication plan has 3 variables:
The Reach: How many people will receive your message?
The “persuasion rate”: How many people will consider your message to be relevant to them?
The reproduction rate: How many people will be willing to forward your message?

The so-called Marketing 2.0 tells that you have to maximize the reproduction rate and use hypersegmentation to raise your relevance (persuasion rate)… I believe that marketing 3.0 will re-integrate reach to get the best out of the marketing equation.

Back from Dubai

January 5, 2009

Mid december, I had the chance to be in Dubai for the new media event organized by IIR Middle East. I spoke about big seed marketing. I realize that my presentation was perhaps too technical and maybe a little boring 😉

Nevertheless, I’m pretty sure that the message is the right one and this will be my blogging topic of the coming weeks.

In the meantime, you can have a look at the powerpoint