Social media statistics

Last year I wrote a post about the reach statistics of social media. Last year (Comscore figures of june 2007), Facebook had 5,1% reach on the worldwide internet population, Delicious 0,5%, engadget 0,5% as well and twitter had less than 0,1% reach. Among the web 2.0 leaders, wikipedia was at 27% reach, youtube at 22% and myspace at 14%.

What about this year? How impressive is the growth?

Facebook clearly boomed and reaches now 15,4% of the internet population. Youtube (34,6%) is now bigger than wikipedia (29,1%). Twitter is 3 times bigger than one year ago (but it’s still only at 0,3% global reach). Myspace stagnated (13,7% in june 2008, delicious is among the losers with only 0,2% reach.

I didn’t measure the blog networks last year but the blogging community is an impressive collective force. For instance, blogger reaches 23% of the internet population and its challenger wordpress is at 11,4%

A funny statistic, Yahoo! geocities is still strong with 9,1% reach (almost 50 times more than delicious!)

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