21 years ago…
It’s totally cheesy but it was already all about people connection… You said web 2.0?
I’m in Lisbon today for the Microsoft Digital Advertising Solution sales kick off 2008. After the usual loud R’n’B music, the “Wow, look at this”, the “Make some noise to show how much fun you’ll have”, the “give yourself a big round of applaus” and a few “that’s a FANTASTIC achievement”, we had a short opening by Marc Bresseel and a 45 minutes speech by Chris Dobson, our sales VP. I won’t (and I guess, I may not) go into the details of what have been said this morning but on statement of Chris Dobson’s presentation caught my attention: “Internet doesn’t change people behaviour (…) technology change, not behaviours”
This is an interesting statement but I still haven’t figure out if I agree with that. We may tend to exagerate the impact of internet on what we are but I think that some of our behaviours are the result of our internet experience. We have friends we have never seen, we are expecting brands to listen, we want to consume media on demand, we don’t perceive advertising as we used to do, we participate, we contribute, we share, we aggregate, we syndicate and we engage. Is that enough to call that a major behaviour change? And what kind of users are impacted?
I would love to read your opinions about this.
As usual, I spent my evening thinking about the weakest aspects of my presentation and how I’ve could done better. I’m a little disappointed by my explanations on scale-free networks and I make plans on how I will rebuild the speech with more subtleties next time.
But overall, I’m happy about last night. I think (I hope) I wasn’t ridiculous in front of all the beautiful minds and brains of the audience and that my presentation had a few thought-provoking moments.
To illustrate Microsoft belief in real life-networks, I used a quote of Francis Bacon (I initially believed it was the painter but it’s the philosopher) who once wrote “Friends are thieves of time”. I wish I had spent more time with my fellow bloggers last night: Luc, Pascal, Caroline,… and I regret I hardly or didn’t had the opportunity to chat with Maarten, Dominique (who posted a great piece of feedback), Valérie, Steven, Pieter, Tanguy, Bert, and many others. I also realized we just forgot to invite some major bloggers like for instance, Robin (our blogger database needs serious improvements). Hopefully, we’ll have new conversation opportunities real soon.
I just created my account on slideshare. In around 30 minutes, I will present the slideshow below at the second Microsoft Belgium circle of media where we gathered journalists and key Belgian bloggers. Most of the slides aren’t self-explanatory but I trust your interpreation and imagination power 🙂
As told previously, it’s my first presentation to an audience made of experts. I’ll tell you in my next post how it went.
I decided to call my new presentation “the permanent revolution”. It’s probably already a cliché and it’s something we’re all very excited about. It’s even a condition for our marketing blogs to survive. We need change and innovation to feed our blogs. I’m not sure that advertisers are always as excited as we are. Our message often remains: Incredible things are happening now but you ain’t seen nothing yet! Some advertisers tend to wait the next big thing, maybe thinking that after that, the innovation pace will slow down a little… but it won’t.
Where will the permanent revolution lead us? IMHO, the web is a matter of virtuous circles. The major trend is more and more integration of the services and the gadget mashups we see poping up everywhere today are the biggest sign of what the web will become. I already mentionned photosynth that could lead to the first real-virtual world (a giant mashup of flickr and second life). Like Marc Bresseel explained at the IAB Interact forum, Photosynth is the result of a virtuous circle made of Simplified authoring, improved search and improved metadata. If this product is marketed properly, it simply could change the way we are experiencing the web.
The “première” of my presentation will be tuesday at the “circle of media”, where Microsoft invited a lot of journalists and a bunch a very bright Belgian bloggers. It’s the first time I will talk about our media to a very informed audience… Wish me luck.