My Cannes grand prix

diesel_11.jpg

Wednesday evening was the momentum of the festival with the cyberlions awards. The creative works of the winners is totally amazing and they show the power of rich media and interactive formats. My favorites weren’t always the grand prix winners. Here’s my selection:

First: 3 online ads

A viral/participative action: Pulse

A website: Diesel Heidies. It’s unconventional, interactive, user-friendly funny and full of personality. They received a well deserved Grand Prix

The full list of the cyberlions awards is here.

I feel very fortunate to work in a media where creativity has almost no limits… If you can think it, you can do it.

2 Responses to “My Cannes grand prix”

  1. Pieter Ardinois Says:

    The VW “Blank like a rabbit” makes me think of a the Mobistar campaign in december 2006 (http://www.marketinginteractive.be/?p=309)

  2. Philippe Says:

    Hi Pieter,

    I also went to the print awards (press) and saw great creative things as well: http://www.canneslionslive.com/press/

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