Next week, I’ll be flying to Cannes for the Cannes Lions week, one of the worldwide biggest advertising awards. I can’t wait to be there.
What’s an advertising award? Basically, it’s an award for the best talker. Correct me if I’m wrong but I don’t think there’s somewhere an award for the best listener and that’s a shame. So… Let’s launch this initiative from the blogosphere!
Here’s, in a nutshell, what I have in mind:
– Collect all your stories about brands that demonstrated an ability to listen and be responsive
– Create a separated blog to present the cases
– Make a little noise around the award (the concept is only viable if we receive a lot of cases)
– Make a monthly survey to present the listener of the month. In 12 months as from now, present the cases to a large audience (bloggers but also some non-bloggers) and elect the listener of the year.
Dear bloggers and friends, I would really like to read your feedback on this. What do you think about the idea? If you like it, what would be the best way to promote it? Do you already have cases in mind?