Archive for June, 2007

The graduate

June 27, 2007

website_grader_200px.gif

A website grade of 75 for badideaindeed.wordpress.com means that of the thousands of websites that have previously been submitted to the tool, our algorithm has calculated that this site scores higher than 75% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over a dozen different variables, including search engine data, website structure, approximate traffic, site performance, and others.”

It’s better than my college results. My parents will be proud.

Website grader found via bnox. What’s your score?

Advertisements

Achilles’ heel

June 26, 2007

What’s the Achilles’ heel of web advertising?

Measurement? Certainly not! Our medium is much more measurable than any other.

Reach? Not any more

Creative possibilities? Ha! I don’t feel I have to argue on this one

Standardization? No big deal. There are a few standards even if sky is the limit for the creative people

Price? Impact? According to many case studies, the web offers the best return on investment (of course, this will depend on the sanity of the media mix)

So, what else?

Well, one annoying detail actually: when you book an online campaign you’re not totally sure that you and especially your distribution network people will actually see it. We usually sell with a “share of voice” principle (most campaigns on msn Belgium have 15 to 30% SOV) and that really bothers the advertisers. They want to be able to show their ad not only on a screenshot or by using the page refresh function untill they see their product. It’s not rational but that’s the reason why a lot of media buyers buy space in the advertisers’ favorite magazine (even if it’s not selective on the target group) or an outdoor advertising near the advertisers’ home, on top of the normal plan.

Of course, discounts and commissioning is another problem that will only be solved with the growth of investments.

Just when I thought about quitting

June 24, 2007

I sent a mail about 10 days ago to Lewis Green and Bob Glaza about a mysterious band based in Belgium called Bang Lassi. Last friday, Lewis wrote, in his fantastic “Fridays and weekends rock”-series, a great post about Bang Lassi, echoed in a very creative way by Bob Glaza. Here’s a line from Lewis’ post

Mostly we will look into Classic Rock Bands. But today I feature a band that a few weeks ago was Bang_lassi introduced to me by Philippe Deltenre, a Belgium friend. The band, Bang Lassi, blew me away.

I also left a link to a Bang Lassi song on Tim Brunelle’s blog who replied

I’m hearing Thin White Duke-era Bowie, the Beach Boys, some Queen, some early Yes, a little King Crimson and some Dresden Dolls. Fun track. Really nice harmonies and orchestration!

I have a profound respect for the musical opinions of Lewis, Bob and Tim since those guys have a very broad musical culture.

Bang Lassi is clearly in an end sixties-early seventies tradition: the music is complex and rich, far away of the usual mainstream airplay routine. Their approach of music can be regarded as radical and without compromission and I wonder: What can web 2.0 and social media do for them? How can we identify the influencers that will spread the Lassimen work? Which “marketing strategy” would you advise?

My Cannes grand prix

June 22, 2007

diesel_11.jpg

Wednesday evening was the momentum of the festival with the cyberlions awards. The creative works of the winners is totally amazing and they show the power of rich media and interactive formats. My favorites weren’t always the grand prix winners. Here’s my selection:

First: 3 online ads

A viral/participative action: Pulse

A website: Diesel Heidies. It’s unconventional, interactive, user-friendly funny and full of personality. They received a well deserved Grand Prix

The full list of the cyberlions awards is here.

I feel very fortunate to work in a media where creativity has almost no limits… If you can think it, you can do it.

I’m awarded

June 20, 2007

thinkingblogger2ql6.jpg 

No, I didn’t received a gold lion at the Cannes advertising Festival but I was surprized and honored by Mark Goren’s post, who mentionned me in his thinking blogger award shortlist along with excellent bloggers like Matt Dickman, Valeria Maltoni, Andy Nulman and Kris Hoet. I think that most of my favorite blogs were already awarded. I’ll try to bring new blogs in this big link-love fest.

My awards are going to:

Chaos scenario: I feel very different from Cam Beck but his posts are very smart and provoking. That’s why I read him very often. Cam is taking me out of my comfort zone and I’m thankful for that.

Bob Garfield: I am passionated about Bob’s chaos 2.0 scenario. I think this is one of the most important things written about advertising in the last years.

Bring the love back: But am I really objective?

Bluurb: I can’t believe this blog isn’t ranked higher on technorati. It’s funny, creative, original and intelligent.

Bnox: She describes her blog as a link dumper. it’s much more than that.

Now it’s time for the real Cannes awards, I jump in my tuxedo and take my limo to the “Palais des festivals”…

Damned, I have no tuxedo and there’s no limo waiting for me. A jean and a fancy t-shirt will do.

The path of Buddha

June 20, 2007

I’m suffering at Cannes since the network of hotel Martinez is saturated for a few days. I’m writing from the Microsoft cyberlounge. For the rest, I’m having a great time, I’m sunburned and I’ll come back with a lot of blog material

Yesterday, during the Microsoft conference, we saw a corporate clip about connection technology. The video started with 2 buddhist monks somewhere near Lhassa, surfing the web and sending photos through mobile devices. This reminded me a beautiful encounter I had with Matthieu Ricard, one of the most famous and wisest european buddhist monks. One of the key principles of buddhism is that you have to renounce anger. I asked Matthieu Ricard if he had succeeded in this renouncement and he confessed that in the last years, he lost his temper once: when another monk spilled tea on his laptop. In his monastry, he lives without running water, without sewer, with very frugal food but with a high speed internet connection.

I guess that when you’re a geek and that you manage to live without the web, you might reach the state of Buddha. After 2 days, I feel that I’m not ready.

Le Freaque, c’est chic

June 16, 2007

cannes.jpg

 Last Post before Cannes. As from monday, it will be an overdose of advertising. I’m looking at the program (workshops and conferences, meetings with fine colleagues, wild parties, an award ceremony, a Microsoft party, 2 boat trips and many discussions with our customers) and wonder when I’ll find time to blog. But when there is a will, there is a way. Hopefully, Cannes will be, as it was last year, a big source of inspiration, a close encounter of the advertisers and will provide interesting blog material.

Kris sent me a link to Lefreaque, a nice initiative of Adweek where members of the jury and guest bloggers are posting about the 2007 Cannes Ad Festival. So far, it’s an hors d’oeuvre since the festival hasn’t started yet but I hope to read some great lines in the days to come.

Listen and listen good

June 14, 2007

Next week, I’ll be flying to Cannes for the Cannes Lions week, one of the worldwide biggest advertising awards. I can’t wait to be there.

What’s an advertising award? Basically, it’s an award for the best talker. Correct me if I’m wrong but I don’t think there’s somewhere an award for the best listener and that’s a shame. So… Let’s launch this initiative from the blogosphere!

Here’s, in a nutshell, what I have in mind:

– Collect all your stories about brands that demonstrated an ability to listen and be responsive

– Create a separated blog to present the cases

– Make a little noise around the award (the concept is only viable if we receive a lot of cases)

– Make a monthly survey to present the listener of the month. In 12 months as from now, present the cases to a large audience (bloggers but also some non-bloggers) and elect the listener of the year.

Dear bloggers and friends, I would really like to read your feedback on this. What do you think about the idea? If you like it, what would be the best way to promote it? Do you already have cases in mind?

corwin_ear.jpg

This idea was inspired by Bring the love back and by Mack Collier’s blog checkup series. Thanks!

Disruption powa!

June 14, 2007

France is a very conservative country as far as music is concerned. There are plenty of amazing and innovative artists but there’s no much room for them in the narrow french media landscape.

I watched yesterday evening the finale of “La nouvelle star”, the french version of American Idol. Here’s the winner

The other candidates of the show were very classical (Barbara Streisand and Elton John clones). I was very pleased to see this alien, tattood with the name of  Marcel Duchamp, win a mainstream song contest. Beyond the fact that he was my favourite candidate, I was glad to see that disruption works. I hope that marketers will take good note of that.

Wikipedia Mathematics

June 13, 2007

I wrote a post last week about the power law in the blogosphere.

Yesterday evening, I stumbled upon a report on wikipedia and I realized that the rules are the same: like links beget links in the blogosphere, edits beget edits on wikipedia. And the number edits obviously impact quality: there is a strong correlation for a wikipedia article between number of edits (and number of contributors) and probability to be featured (sign that the article is qualitative).

You won’t be surprised but it appears that the distribution of edits on wikipedia follows a long tail model. The long tail is maybe the T.O.E. after all 🙂

Based on the wikipedia correlation between quality and number of edits/contributors, I was wondering if wiki models could be succesfully used in marketing (to create an advertising or to gather business intelligence). I asked Clo what she was thinking about it and she sent me this great Kathy Sierra post.

 

Frankendog may be ugly, but he has some personnality

No echo chamber here

June 12, 2007

Mack Collier, Valeria Maltoni, CK, Gavin Heaton, Toby Bloomberg and Mark Goren were so kind to answer my interviews. Among the 6 questions, I asked what was the next big challenge for media owners and there is (fortunately) no unanimity around this particular question. Of course, the concept of media owner is quiet vague and can embrace different realities (from right owners to portal sites and broadcasters). But, according to my fellow bloggers, the challenges for the media industry are multiple:

Distribution

“Coming to grips with the faxt that it’s difficult to control distribution online, and usually makes bad business sense to try to anyway” (Mack)

User generated content

“Staying fresh and relevant. And understanding that co-creation and content generation can be a company’s most valuable assets” (Valeria)

“Media owners need to understand when they “let go,” or share, it is then that they are engaging and truly building bonds with their customers” (CK)

Strategies

“The challenge then becomes: what does your target audience really want, what is right for the brand and what is doable with your resources (time, money and people). Once you answer those questions (which marketers have always asked) the next challenge is how to form a cohesive, integrated strategy” (Toby)

Measurement

“We keep trying to cobble old metrics onto new marketing channels and they simply don’t apply. The organisation that figures out how to measure the impact of online media on key business metrics will reap massive rewards” (Gavin)

Revenues

“their biggest challenge lies in figuring out how to make their online ad revenues higher than their print edition ad revenues so they become less dependent on the broken model of traditional advertising” (Mark)

And of course, relevance of the content 

Even if they are pretty different, I’m affraid (for the media owners) that all of the opinions above are totally correct

So basically, if I summarize, the media owners have to reinvent their whole value chain: With new revenues as goal: Understand the specificity of the online audience, develop new strategies for this audience, develop engagement tactics, remain very reactive, cope with DRM, reinvent their distribution and sales models and adopt new metrics.

I even could add some other challenges: the end of information scarcity, the declining importance of pageviews, the need to develop competitive video strategies, the technology evolution requiring permanent trainings and investments, the search engine optimisation and the fact that they need to learn to cope with the syndication models and… be unique.

Let’s meditate on this (creepy) Harold Wilson quote: “He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetary”

Meta-utopia

June 11, 2007

Marc Bresseel made a very inspiring (and sometimes provoking) presentation at the IAB Europe Congress. Here are a few lines in order to tease you:

“A lot of value is still to come from the network effect”, “Search is overhyped (…) Search is one of the areas where we will see massive, massive improvement”, “We don’t think Youtube is the future of TV”, “today if you’re an interactive agency and you don’t invest in technology and in education (…) you fail”. Here is the video:

But the most fundamental point in this presentation is the future of metadata. I’m convinced that’s what the next revolution is all about. Have a loot at Microsoft’s photosynth if you haven’t seen this amazing demo yet. Fascinating, isn’t it? 

What could be the next step? According to what I can see in my crystal ball, I believe that the formats (image, text, video, audio) might be aggregated together. If I visit a “1.5 world” made from pictures, I’d like to be able to read some wikipedia texts about what I’m seeing, see some videos, listen to audio files, I may like to meet people there and share opinions or aggregate different content feeds. I’d like to see search results organized regardless the formats (like on a desktop search but integrated in some kind of storyline). This is maybe a little utopist but I’m sure that the information architects will amaze us.

To take a more short term example: The problem of (for instance) the press agencies today is that they can’t package their products based on unified meta data: A portal or a news site will have buy text AND photos AND audio AND video and they will all be documented in different ways. How long will we be ready to pay for that?

#100 (aka happy nostalgia)

June 9, 2007

This is the hundredth post of my blog already.

Times flies when you’re in good company 🙂

I don’ t want to talk about marketing today. My brain is bugging due to a flu… So, let’s talk about music. I used to be part of a band (it’s not dead but it’s a sleeping project) and if I had to remember one moment of our musical journey, it would be the “nuits des arts électroniques” where we performed in front of a big crowd (well, not that big but the 500 people that night were by far the largest audience we ever had) and it was a happy moment despite the darkness of our music. We ended the concert in a pretty wild and noisy way and probably damaged some ears.

Here is a diaporama of pictures with the opening track we played that day (we started with a 3 minutes minimalist ambient intro). I don’t know if you will like it but I can assure you it’s a great souvenir. And if you really hate the track,… you’ll think that my posts are very consistent with the name of this blog.

And here is a Bonus track: Aureus

The (not that) global conversation

June 7, 2007

I stumbled upon an interesting post on Gaping Silence (great blog, by the way) and commented it before realizing the post was allmost one year old. I liked this provoking thought:

You get a myth which diverges radically from the reality. The myth is that this is where the Web-for-everyone comes into its own, where millions of users of what was built as a broadcast Web with walled-garden interactive features start talking back to the broadcasters and breaking out of their walled gardens. The reality is that the voices of the geeks are heard even more loudly – and even more disproportionately – than before

Phil, the author of this post also gives a few figures from a study conducted among american students (march 2006):

MySpace is huge, and Facebook’s even huger, but Web 2.0 as we know it? It’s not there. 1.9% use Flickr; 1.6% use Digg; 0.7% use del.icio.us. Answering a slightly different question, 1.5% have ever visited Boingboing, and 1% Technorati. By contrast, 62% have visited CNN.com and 21% bbc.co.uk. It’s still, very largely, a broadcast Web with walled-garden interactivity.

I had a look at the most recent worldwide comscore figures today and paid attention to some emblematic sites of web 2.0. Here are some of those figures:

  • Facebook is doing good with a global reach of 5.1%, 22 monthly visits per unique user and an excellent average of 10 minutes per visit
  • Social bookmarking remains very niche: Delicious has 0.5% of global reach, only 1.5 monthly visits per unique visitor and an average of 1 minute per visit (and a quiet limited growth on the last 6 months)
  • engadget.com, the technorati champion, has slightly better results than delicious with 0.5% reach (5 times more than boingboing), 1.9 monthly visits per unique visitor and 1.5 minutes per visit
  • Twitter is still tiny: less than 0.1% reach, 1,8 monthly visits per unique visitor and 2,7 minutes per visit (this doesn’t include usage on mobile devices)
  • Google, Microsoft properties and Yahoo are the only properties with more than 60% reach worldwide. Microsoft is by far the champion of the minutes spent on its network (overall and per user)

You also have some 2.0 big guys out there: like wikipedia (27% reach), youtube (22%) or myspace (14%) but I remain with the impression that our perception of the market is a little biased by our blogging and social networking own experiences.

Reach is not a central element of the new marketing but are the audiences of web 2.0 important enough for the major brands? I don’t think so.

I don’t want to say that the conversation doesn’t make sense. Au contraire! Nevertheless, many people haven’t joinded the global conversation yet. The web 2.0 will lead brands to redefine their marketing mix. This will be a matter of proportions (how much do I withdraw from TV to invest in conversational monitoring and marketing?), of marketing goals (Which marketing objective will be fulfilled thanks to conversational marketing?) and processes (How do I spread the consumer feedback in my company? How does it impact my value proposition?).

Don’t get me wrong. the reach of the social media is growing (not booming) and brands already need to consider this phenomenon but let’s remain realistic and face the facts: We are maybe overhyping the conversation…. or overhyping marketing through social networks.

Am I wrong? What is your interpretation of the web 2.0 figures?

Pass it forward

June 6, 2007

Following the example of Patrick Schaber, Scott Monty, Matt Dickman, Greg Verdino, Mark Goren (who pinged me for this post) and probably many more, I dug into my archives to select my 5 favourite posts.

The descent in the archives wasn’t very difficult since my blog is still very young. Anyway, here’s my pick:

Return on conversation: Especially for the comments

Advertising razzies: I like to blog on advertising once in a while and tried to present funny examples of terrible ads

Thanks for answering: In the early days of my blog, I published a digital marketing FAQ (questions of my customers, advertisers and agencies). This post presents a short wrap up of my answer and of the many contribution to the FAQ.

Marketing and web 2.0: where is the money?: A very short post but linking to a very interesting Forrester research

Web 2.0? There is no such thing! : This is where I found the tone of voice of my blog

I guess I have to ping a few bloggers: Bluurb?, CK?, Sean,? Your turn?

The Link Love Law

June 4, 2007

sfn200k3_89web.jpg

A while ago, I was in contact with Renaud, who is studying and modelizing the structures of complex networks. I was very interested by his work but couldn’t really figure out how usable this was for a better understanding of the web and the blogosphere. I called him to discuss this topic and I discovered new horizons.

I understood that the blogosphere was what we call a scale-free network: In scale-free networks, some nodes act as “highly connected hubs”, although most nodes are of low degree. The scientist Albert-Laszlo Barabasi is one of the leading researchers of the complex network study. He developped an algorithm called the BA model based on two important principles:

Incremental growth: scale-free network expand continuously over time by the addition of new nodes.

Preferential attachment: new network members prefer to make a connection to the more popular existing members.

The BA model shows that scaling and power laws emerge in random networks. This model hasn’t been built for the blogosphere. The web is only one out of many scale-free networks. Examples of scale-free networks can be found in biology (protein interactions), in terrorist organisations and even in… the distribution of sexual relations.

Basically, this is the scientific background of the long tail model and Chris Anderson figured that out long before me. We experienced this power law recently with Bring the love back. We noticed that many links on blog that were posting the video were mentioning David Armano (David is a “hub” in the blog scale-free network) as source of the information adding a lot of extra links to David Armano’s blog. David became the biggest traffic broker of bringtheloveback.com. This is of course due to his very important readership but also to the preferential attachment law: Bloggers who discovered the bring the love back-movie through a smaller node (a blog with a lower authority ranking) pointing to David Armano have much more probability to link directly to David Armano’s post and bypass the primary source of information which eventually was benefitial for the bring the love back success.

The fact that the long tail is not only a volume distribution law but also a power law is very new to me. This adds a predictability element. It doesn’t only describes the internet landscape but also allows to predict what the growth pattern will be (at least gives probabilities of growth knowing that critical events can change the evolution pattern of the network).

This discovery (it might sound trivial for most of you but it’s new to me) makes me think about Maximilian Cohen is the wonderful movie ‘Pi‘: “11.15: Restate my assumptions: One, Mathematics is the language of nature. Two, Everything around us can be represented and understood through numbers. Three: If you graph the numbers of any system, patterns emerge. Therefore, there are patterns everywhere in nature. Evidence: The cycling of disease epidemics;the wax and wane of caribou populations; sun spot cycles; the rise and fall of the Nile. So, what about the stock market? The universe of numbers that represents the global economy. Millions of hands at work, billions of minds. A vast network, screaming with life. An organism. A natural organism. My hypothesis: Within the stock market, there is a pattern as well… Right in front of me… hiding behind the numbers. Always has been

Last transmission

June 3, 2007

wish-1.jpg 

All good things come to an end. Here comes the very last interview of the Blogger interview series and it’s Mark Goren, author of Transmission Marketing. I wish I wrote that 🙂

1/ What was your first blog post ever?

7 November 2006: “Brand Health Care”. The idea behind the post was say that are many ways to treat a marketing problem and that if you’re agency doesn’t accept it when you challenge them, maybe it’s time to seek a second opinion. I still think it was a good inaugural post, but I’ll be the first to admit that it took some time for me to find my blogging legs after that one.

2/ What will happen with brands that are not entering the conversation?

They’ll lose out in end and, the thing is, they won’t know it. They won’t know it because if you don’t know what’s being said, you’re powerless to take advantage of the good and/or turn a negative into a positive. It’s our job to show them what they’re missing, teach them why it can help their company/brand and ultimately find a way to measure the effects of joining in.

3/ What is the next big challenge for online media owners?

I think that their biggest challenge lies in figuring out how to make their online ad revenues higher than their print edition ad revenues so they become less dependent on the broken model of traditional advertising. Once their online revenues outweigh their offline take, they can then become more creative in finding ways to help advertisers reach consumers in more targeted ways.

4/ What is the next big challenge for advertisers?

Getting out of the mindset that a bigger ad spend is better. I’d love to see more advertisers just put their toe in the waters and allocate a little bit of budget towards trying to target a more qualified audience online. I just can’t get past what I truly believe: that you can never get close enough to your customers to help them, engage them and build a relationship with them through traditional advertising. Advertisers have to learn that it’s about Give + Take, not Tell + Take.

5/What is the most relevant book/article/post ever written on new marketing?

Wow, this is a tough one. I’ve basically given myself on MBA on new marketing over the last little while. Anything written by Seth Godin is a good place to start. Cow, Moo, Permission, Ideavirus, Small, etc.. But then there are the other must-reads: Cluetrain, The Tipping Point, Naked Conversations, Creating Customer Evangelists + Citizen Marketers, these are all obvious. However, if you want new marketing ideas, case studies that move away from traditional solutions, I’d have to go with Jaffe’s Life After the 30-Second Spot. It’s the new marketer’s bible.

6/ What makes your blog different?

The best compliment I’ve received about the blog came from a reader in Ottawa. He told me that he enjoys how, from time to time, I use my other interests – sports, movies, TV – to bring home some points and keep things light. Of course, I don’t do that with every post, but I do find inspiration from a broad range of sources.

So, Philippe, how’d I do?

You did great, Mark, Thanks a lot!

The concept and the questions of those interviews are copyright-free. So, if you like taking this over, I’d be glad to see upcoming interviews on another blog.

Viva la Diva

June 1, 2007

diva_marketing.jpg 

From Sidney to Atlanta… After Gavin Heaton, here comes a divine diva intervention. Toby Bloomberg kindly accepted to answer the questions of the blogger-interview series. As usual, I won’t comment the answers but feel free to do it. Toby we’re all eyes.

1/ What was your first blog post ever?

Thanks for the walk down memory lane Phillippe. The first blog post on Diva Marketing was titled, “Pop A Cork For The New Diva Marketing Blog.” It combined a brief intro about the focus of Diva, a thank you to Dana VanDen Heuvel who encouraged me to blog, a link to an article about branding and a quote of the month.

The quotes were so popular that when I redesign the skin I added the quotes as a feature on the sidebar. Every time you click into the site you see a new quote.

2/ What will happen with brands that are not entering the conversation?

What happens to people who are not part of conversations where others are discussing issues that affect them? They miss opportunities to influence their future, they miss opportunities to correct misunderstandings, they miss opportunities to develop relationships with people who are interested in similar concerns. Same thing will happen to organizations. Will they die on the vine? Probably not. Will they appear to be self absorbed and will their customers wonder where they are in the conversation? Eventually.

Way back in the ‘90’s when websites were the hot new tactic companies that launched websites were perceived as innovators. When the internet became ubiquitous websites became an expected cost of doing business and a well to establish credibility. I think that will eventually happen with social media/blog initiatives.

3/ What is the next big challenge for online media owners?

In one word – Choices.

If you define online media owners as organizations (for profits, non profits and government agencies) that use content as a strategy to provide value to stakeholders (readers) in order to achieve business outcomes .. then it is what it always was .. assuring there is fresh relevant, credible content (within an easy to navigate environment). However, add to the mix the expectations of including social media tactics, as well as, nifty Web 2.0 technology and you have a smorgasbord to choose from.

The challenge then becomes: what does your target audience really want, what is right for the brand and what is doable with your resources (time, money and people). Once you answer those questions (which marketers have always asked) the next challenge is how to form a cohesive, integrated strategy. Our job as marketers has certainly grown complex.

4/ What is the next big challenge for advertisers?

Making sense of the same smorgasbord of choices and in doing so determining where your target audience actually hangs out. Then of course developing the right message and creative for that media. Successful ads on blogs are very different from ads in a print publication. A video on YouTube is a far cry from a spot commercial. Consumer generated branding promotions have their own unique set of challenges. It sounds like a fun idea to ask your customers to film a little video about your product or service but it’s not as easy as it appears to put the pieces together for a successful campaign. Of course there are the risks involved of less than flattering messages, as well as, determining the right incentives to encourage participation.

5/What is the most relevant book/article/post ever written on new marketing?

Great question. Wish I had a great answer. Let’s just say I’m still waiting for it to be written.

6/ What makes your blog different?

When I launched Diva Marketing I was actually looking for a new “home.” I had developed the “diva girlfriend voice” for an online publication that closed its doors and I wanted to continue the funky, fun writing style. That voice became a signature which turned Diva Marketing into a “blog brand.” The skin of the blog was eventually designed to support the voice. With so many smart people blogging in the marketing, PR, business space I think of Diva as more of a “feature” than a “hard news” blog.

In terms of content, my focus is shifting from writing about general brand marketing to how social media/blogs can be leveraged to support marketing strategies. I also frequently include interviews with business leaders and authors. Friday Fun has become a popular post giving me the opportunity to go off topic. Oh and of course there is Max, my Westie pup who I’ve been told has a fan club in the blogosphere!

Thank you Toby!

Porn interlude

June 1, 2007

Between 2 interviews, here’s a great video called “Internet porn”. I’m not fond of the name. I propose 2 alternative titles: “The body of the message” or “Who needs powerpoint?”

Video found on positive curfew