Marketeers next gen

The last weeks, we receive every day requests from marketing students working on a mock media plan. I wasn’t at Microsoft last year but Thierry, my manager told me it was a new phenomenon and that it was very significant.

It shows 2 things: the affinity of the young generation with internet (but that’s not a surprise) and the fact that the marketing generation that is about to arrive on the market has a strong awareness of the online advertising power (in a country where only 3% of advertising budgets are spent on the web). It’s also a message to the advertisers targeting the 18-24 who should invest a little more where their consumers are spending more than 20% of their media time.

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