Brilliant video out on the state of affairs between consumers and most major advertisers today. Some dialogue… CONSUMER: We don’t talk.ADVERTISER: I just put down a ‘mill ($1MM) on a TV commercial just to talk to you.CONSUMER: Exactly. You do
at last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months ago with a nascent client who happily signed of £5m ATL spend and then went, “hmmm, we’re gonna face some challenges on that tiny zit of a fee for digital.” jeeezuuuuuzzzzz!!!!!!!