Conversation economy: The movie

A while ago, I had lunch with Geert, our Belgian trade marketing guru and he explained me an ambitious project he developed together with Stef Selfslagh, from Openhere: Here’s the result:

The conversation economy already had its emblematic article, it now have its viral video. I hope David Armano will like it πŸ™‚


11 Responses to “Conversation economy: The movie”

  1. David Armano Says:

    Oh, this is friggn’ great. I need to get this on L+E

    I love it!

    “let’s just hug”

  2. General Pattern Says:

    I’m happy you like it!

    The full genesis of this short movie is here:

  3. Tim Brunelle Says:

    This is amazing.
    No awesome.
    No, absolutely brilliant.
    It is now required viewing.

    Thanks for the email!


  4. Useful Lunacy Says:

    Where’s The Love?

    Brilliant video out on the state of affairs between consumers and most major advertisers today. Some dialogue… CONSUMER: We don’t talk.ADVERTISER: I just put down a ‘mill ($1MM) on a TV commercial just to talk to you.CONSUMER: Exactly. You do

  5. Gavin Heaton Says:

    It is nice work. I hope Geert can rest easy … smells like success. At least a small but influential success!

  6. geertd Says:

    Thanks for this. Now we have to talk the talk and walk the walk πŸ˜‰

  7. bluurb Says:

    at last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months ago with a nascent client who happily signed of Β£5m ATL spend and then went, “hmmm, we’re gonna face some challenges on that tiny zit of a fee for digital.” jeeezuuuuuzzzzz!!!!!!!

  8. we don't talk anymore « [bluurb] stuff and things Says:

    […] & bringer of this piece of wisdom at bad idea, indeed blog (thanks, […]

  9. General Pattern Says:

    30 hours after launch, Geert is not fired yet πŸ˜‰

  10. links for 2007-05-18 « Brandopia Says:

    […] Conversation economy: The movie (tags: bringtheloveback) […]

  11. Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » The Early-In Loop Says:

    […] then, the video has been pointed to countless times. Back and forth, up and down. Then, yesterday, the two emails came in. A full week later. Seven days on the web – an […]

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