Kris – Mark – Matt… The third degree of separation is now reached for the Digital Marketing FAQ. Matt Dickman, the blogger behind the brilliant Techno//Marketer answered question number 6: What does interaction rate tell me about the impact of my rich media campaign?
His answer is a must read. It was published on Transmission Marketing and states that “not interaction are created equal” and makes a very interesting distinction between good and irrelevant interaction. : You can find the full post here