For the first time in media history, information is not scarce anymore. Authors like Bob Garfield predict a collapse of today’s mass Media model leading to an exodus from TV to internet. Is it going too fast? Garfield believes that the internet isn’t ready yet to absorb the advertising budgets fleeing from broadcasters.
The writer and awarded creative director Tim Brunelle talked about this on his brand new blog and started what could be the base of a Chaos 2.0 survival guide. I invite you to read (and maybe react to): solution # one – Participate and solution # two – Develop an UGC practice.
By the way, seen from Belgium, the problem of the lack of qualitative inventory is still a wishfull dream. Our sell through rates still have a significant growth margin. *sigh*