Chaos 2.0 survival guide

chaos0413051.jpg

For the first time in media history, information is not scarce anymore. Authors like Bob Garfield predict a collapse of today’s mass Media model leading to an exodus from TV to internet. Is it going too fast? Garfield believes that the internet isn’t ready yet to absorb the advertising budgets fleeing from broadcasters.

The writer and awarded creative director Tim Brunelle talked about this on his brand new blog  and started what could be the base of a Chaos 2.0 survival guide. I invite you to read (and maybe react to): solution # oneParticipate and solution # twoDevelop an UGC practice.

By the way, seen from Belgium, the problem of the lack of qualitative inventory is still a wishfull dream. Our sell through rates still have a significant growth margin. *sigh*

One Response to “Chaos 2.0 survival guide”

  1. It's the end of the media world as we know it... « Bad idea, indeed Says:

    […] Bad idea, indeed A networking class hero is something to be « Chaos 2.0 survival guide […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: