Believe, think and be authentic

Steven Verbruggen is Multimedia Director at These days. He decided to answer to my 8 questions list on his blog and I’m very thankful for that.

His echo to Joseph Jaffe opinion is very interesting. Steven goes into details about what he regards as sound and smart moderation. I like his positive approach. He’s very right when he says “Everybody is figuring out rules, so it seems very hard to do it right. But it isn’t. In fact it’s the easiest thing you can do“. While we try to set up rules, Steven insists on the benefits for the brands to enter the dialogue.

Here is the full post.


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