Marketing and web 2.0: where is the money?

Forrester Research conducted a survey on 170 interactive marketers.

The powerpoint summarizing the study gives some interesting information:

– The emerging channels for marketing and advertising are RSS, podcasts, interactive banners, ads in online videos, blogs and social networks

– Mobile, in game ads and virtual worlds will struggle to convince the marketers

– e-Mail and Search engine marketing remain top of mind

– Proof of use is the main driver in the choice of a channel

–¬†Digital marketeers do not regard online communication as a way to increase brand awareness (with an exception for online videos)

I really like the title of the conclusion slide: The wait is over, it’s time to get involved!


2 Responses to “Marketing and web 2.0: where is the money?”

  1. Kim Lansey Says:

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