I spend about 50% of my time at work preparing and giving training sessions in Belgian branches of big corporations. The topics of the trainings I’m giving for the moment are “deep dive in cyberculture” and “Best practices in digital marketing”. I really enjoy doing those presentations especially for the Q&A following my lectures.
Here is what I see as the FAQs of the advertisers today. I believe this apply beyond Belgium.
– How intrusive should I be? (expandable formats, videos with sound on by default)
Of course, I also get a lot of questions about ROI and measurements. I have (my) answers to those questions based on some hard facts, experience and a little common sense. I’ll post about that in the coming days but if you feel that you have a relevant contribution to make, please shoot.