Second life: give me a break!

Tanguy commented my post on second life’s brand strategies with a link to the video below. Thanks, Tanguy :)

I don’t know if this spot was made for TV but anyway, this shows that second life is one of the few websites that are now part of popular culture (at least for the kit kat target group)

One Response to “Second life: give me a break!”

  1. The day of the long tail « Bad idea, indeed Says:

    […] to country and from age group to age group (and even between social groups). The example of the kitkat second life advertising is an example of an ad with a quiet limited niche (but for a mainstream […]

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