On March 19th, Kris posted an article entitled New media? Yes. New Marketing? Nah! The day after, the Brand Science Institute issued a press release to reveal a very low customer satisfaction towards the way brands are communicating on second life.
Only 7% of the second life users consider that the activities of the brands in second life as positive for the brand image and purchase intent, while 72% expressed their disappointment about brand activities.
Marketing 2.0 has still to be invented.