Posts Tagged ‘microsoft’

I’m a PC and I admire CPB

September 19, 2008

I’ve never seen so much talking about Microsoft. Actually, after almost 3 years at Microsoft I never talked so much about Microsoft myself… This is maybe the reason why I don’t receive comments on my blog anymore :). CPB managed amazingly to put Microsoft at the center of the conversations. First with the Seinfeld/Bill Gates series and now with the “PC pride” (aka Life without walls).

Of course, Microsoft won’t become the coolest brand in the world overnight (see this post).

Yesterday evening I tried to explain to my son the concepts of reason and passion and the strange relations between those two concepts. And the PC/Mac dichotomy is much more about passion than about reason. I really like this quote on youtube by a user called prmd142 who wrote: “Get over it people…. buy only Apple products… Apple will eradicate poverty from the world… it’ll bring peace & prosperity to everyone… Steve Jobs is God’s messanger…. He alone can lead you to salvation… amen! “. Prmd meant this as a joke of course but I’m pretty sure it’s the state of mind of a lot a Mac users who really believe that, for some reasons, Apple is not truly a capitalist company.

I’m not a Mac. I’m a PC and I practice brazilian Jiu Jitsu, I’m a PC and I don’t shave every day, I’m a PC and I thank you for reading this post.

A campaign about nothing

September 12, 2008

Chapter 2 is online. Jerry and Bill are already back for the second episode of the Seinfeld-Microsoft saga. This time it’s a 4.30 minutes episode and it’s even more seinfeldish than the previous one.

Episode 2 will be even more praised and hated than Episode 1 and that’s OK.

I had a good laugh, I hope you will

Edit: I like what Dion Hughes wrote about the campaign after the first episode:

 Everyone is piling on. When was the last time this many people had anything to say, positive or negative, about a Microsoft communication?

read Dion’s full post

Am I a Saturn ring brain?

September 7, 2008

I might be the biggest non-american Seinfeld (and Larry David) fan alive and I was extremely happy to hear recently that Seinfeld had been chosen to defend the image of Microsoft.

Here is the first and already controversial Seinfeld/Microsoft video. The Youtube statistics are impressive. The rating is average and there are some critics on the ad. but that’s probably partially because people like to hate Microsoft. I can already tell you that it’s gonna be less popular in Europe than in the US. Personally, I’m happy to see Microsoft going in that direction and see a Microsoft advertising where you don’t hear the word “technology”  

Also read this great analysis by Noah Brier (link found thanks to Geert)

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