Big seed marketing (1)

By Philippe

Beyond the buzz, beyond the fact that the marketing rules may have changed, every communication plan has 3 variables:
The Reach: How many people will receive your message?
The “persuasion rate”: How many people will consider your message to be relevant to them?
The reproduction rate: How many people will be willing to forward your message?

The so-called Marketing 2.0 tells that you have to maximize the reproduction rate and use hypersegmentation to raise your relevance (persuasion rate)… I believe that marketing 3.0 will re-integrate reach to get the best out of the marketing equation.

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4 Responses to “Big seed marketing (1)”

  1. Kiri Says:

    Love your site!

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  2. Cederash Says:

    Ой, благодарю

  3. Avertedd Says:

    Чтобы ничего не делать, надо это хорошо уметь. Ага? Еще что нибуть по этой теме охото.

  4. Mir Says:

    cool pics

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