Viral video tips and tricks

I just watched my stats and found this incoming link coming from viralvideochart.

It’s the first time I heard about this tool and I must say I like it. The video listed have been compiled by Unruly Media.

It’s not new at all (Jeff Jarvis was blogging about it 2 years ago)

I especially advise their resources section where you will find all you need to know about the art of viral videos.

A few interesting things I’ve noted:

- Duncan Watts, the Godfather of all viral marketers proposes an approach called “big-seed” marketing in order to combine virality and control offered by traditional media planning (and maximize your chances of being noticed).

- There are very dirty strategies to maximize your hits on video sharing websites. I doubt they are efficient for your conversion and satisfaction figures.

- Blip, Metacafe and Dailymotion are the most stringent sites for counting views

- The life cycle of viral video tends to tail off. After 11 days, you basically reached 25% of the audience that your video will reach after one year.

- A lot of patterns are just made up (thus non replicable) and that gives even more credit to Duncan Watts big-seed principle. If you want the insurance to be seen, you’d better invest in a video campaign and hope that viewers will share your video.

PS: it’s not only about hits, it’s also about impact. Watch the Dynamic Logic conclusions on impactful videos.

About these ads

Tags: , , , ,

4 Responses to “Viral video tips and tricks”

  1. Zac Martin Says:

    I actually started a second blog just about viral marketing and I’m hoping to look into some of these areas. Thanks for the links!

  2. Philippe Says:

    Hi Zac,

    I’m impressed by your blog, especially since you’re only 18!

  3. Viral-video Says:

    Interesting post. Here is a tool that lets people track the top videos globally.

    Upcoming siteshowcasing rating of globally watched videos. Refrencing youtube, google, blip tv etc. Also showcasing brand new videos soon to go viral.

    Viral-video

  4. tolla Says:

    Great write-up…
    Viral video is definitely great to spread the word

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: