I accepted with great excitment to be one of the speakers at the New Media event 2008 organized mid december in Dubai. Among the speakers, I’ll have the pleasure to meet Robin Hamman, Magnus Nystedt, Philippe Borremans, David C Skul, Ammar Bakkar (MBC), Jonathan Woodier (Citi group) and acclaimed movie director Shekhar Kapur. Other speakers will soon be announced.
The headlines of my presentation as defined in the draft program are:
Engaging With Social Network To Maximise Your Reach But Also Manage Risks
- Understanding the nature of networks
- Recruit and unleash social network advocates
- Assessing the potential return on using social networking website
The third bullet point is a tricky one, don’t you think? :)