A while ago, I had lunch with Geert, our Belgian trade marketing guru and he explained me an ambitious project he developed together with Stef Selfslagh, from Openhere: Here’s the result:
Brilliant video out on the state of affairs between consumers and most major advertisers today. Some dialogue… CONSUMER: We don’t talk.ADVERTISER: I just put down a ‘mill ($1MM) on a TV commercial just to talk to you.CONSUMER: Exactly. You do
at last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months ago with a nascent client who happily signed of £5m ATL spend and then went, “hmmm, we’re gonna face some challenges on that tiny zit of a fee for digital.” jeeezuuuuuzzzzz!!!!!!!
[...] then, the video has been pointed to countless times. Back and forth, up and down. Then, yesterday, the two emails came in. A full week later. Seven days on the web – an [...]
May 16, 2007 at 7:04 pm |
Oh, this is friggn’ great. I need to get this on L+E
I love it!
“let’s just hug”
May 16, 2007 at 7:18 pm |
I’m happy you like it!
The full genesis of this short movie is here: http://bringtheloveback.com/
May 17, 2007 at 3:05 am |
Philippe,
This is amazing.
No awesome.
No, absolutely brilliant.
It is now required viewing.
Thanks for the email!
Tim
May 17, 2007 at 3:22 am |
Where’s The Love?
Brilliant video out on the state of affairs between consumers and most major advertisers today. Some dialogue… CONSUMER: We don’t talk.ADVERTISER: I just put down a ‘mill ($1MM) on a TV commercial just to talk to you.CONSUMER: Exactly. You do
May 17, 2007 at 12:13 pm |
It is nice work. I hope Geert can rest easy … smells like success. At least a small but influential success!
May 17, 2007 at 7:39 pm |
Thanks for this. Now we have to talk the talk and walk the walk
May 17, 2007 at 7:40 pm |
at last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months ago with a nascent client who happily signed of £5m ATL spend and then went, “hmmm, we’re gonna face some challenges on that tiny zit of a fee for digital.” jeeezuuuuuzzzzz!!!!!!!
May 17, 2007 at 7:52 pm |
[...] & bringer of this piece of wisdom at bad idea, indeed blog (thanks, [...]
May 17, 2007 at 10:20 pm |
30 hours after launch, Geert is not fired yet
May 18, 2007 at 12:41 am |
[...] Conversation economy: The movie (tags: bringtheloveback) [...]
May 25, 2007 at 4:29 pm |
[...] then, the video has been pointed to countless times. Back and forth, up and down. Then, yesterday, the two emails came in. A full week later. Seven days on the web – an [...]