On March 19th, Kris posted an article entitled New media? Yes. New Marketing? Nah! The day after, the Brand Science Institute issued a press release to reveal a very low customer satisfaction towards the way brands are communicating on second life.
Only 7% of the second life users consider that the activities of the brands in second life as positive for the brand image and purchase intent, while 72% expressed their disappointment about brand activities.
Marketing 2.0 has still to be invented.
March 23, 2007 at 11:49 am |
Here’s a nice approach regarding brands & SL…
http://www.youtube.com/watch?v=OrAHBk4ZAeQ
cheers
T
March 24, 2007 at 9:03 am |
[...] life: give me a break! Tanguy commented my post on second life’s brand strategies with a link to the video below. Thanks, [...]
March 24, 2007 at 12:22 pm |
I think that marketing 2.0 will never be invented. Marketeers need to think out of the web 2.0 box. IMO 2.0 is just a brand name for a bigger social and cultural development.
March 25, 2007 at 5:10 pm |
It’s a good point, Ardivix. It’s also probably untrue to say that marketing has totaly changed with the rise of 2.0
March 26, 2007 at 9:19 pm |
[...] I wrote about the very traditional approach of many brands in the new space that is Second Life. My colleague Philippe points out to a customer satisfaction survey that was done in Second Life, which confirms my point: [...]